Managing your SEO
Integrating your website with external applications is paramount to page ranking. The most effective Search Engine Optimization (SEO) methods are to increase backlinks, keep your site safe, user experience and tracking your traffic. There are literally millions of tools available for the options above. Let’s dive into a couple ways to integrate and increase your SEO.
Why Google Analytics?
Do I need it?
The ability to monitor your traffic provides you the knowledge to understand what is working for your marketing strategy. Google Analytics shows you data from all the different channels that are directing traffic to your website, including:
- Organic Search (SEO)
- Paid Search
- Social Media
- Direct Traffic
GA puts all of this data into one location, making it easy for you to access. If your spending money on social marketing, paid search or SEO, you can monitor your return on investment (ROI).
Set up goals to know what aspects of your website are converting. What pages are drawing interest, and keeping them.
Review how your users are engaging your site. Google Analytics has a number of metrics that monitor different aspects of how potential customers interact.
- Bounce Rate – percentage of visitors that navigate away from your site without interacting.
- Pages per Session – Average number of pages a user views (does not include bounced users).
- Visit Duration – How long are users staying on your site (does not include bounced users).
What are people using to view your site. This can be useful when determining how well your mobile site converts. If the mobile version of your site isn’t converting, that could indicate a potential UX problem on your mobile platform.
But do I really need it?
Google Analytics gives you the power to manage your online marketing strategies, site content, UX and device functionality. These stats inform you of what is working, and more importantly, what isn’t. GA provides you all of the information to maximize your websites potential.