Mobile Responsive Web Design
Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Being mobile responsive is paramount in today’s mobile first society.
Mobile Responsive vs Mobile Friendly
Don’t let mobile friendly get you confused with mobile responsive.
Mobile friendly design can be defined as a single design that works well across both desktop and mobile clients. There is no specific HTML/CSS code to adjust content or image sizes between the two platforms. Mobile friendly designs generally appear the same on a mobile device but “scaled down” to about half the size.
Responsive websites use “media queries” to adjust the layout of the webpage, font sizes, images, and buttons; in some cases, they can even be used to hide or swap content. This means, in effect, there are two versions of the website – the desktop version and the mobile version. Based on where the site is being opened, laptop or mobile device, the code automatically adapts and optimizes to the specific screen size or viewing device.
Why is mobile responsive important?
In 2015, Google changed its search engine algorithms to factor in a website’s mobile responsiveness. Over 60% of all searches come from mobile devices. Slightly less than 50% of all users have gone to a competitor’s website after a poor mobile experience. Needless to say, your website needs to be mobile responsive.
Primary design elements of a mobile responsive site include:
- Readability without the need to zoom
- Ample spacing for touch targets
- No horizontal scrolling
But why is it so important for your business website.
- Increase reach to customers and clients on smaller devices (tablets & smartphones
- A consistent experience that can increase lead generation, sales and conversion
- Analytics, tracking, and reporting can all be in one place
- Time and cost on-site content management is decreased
- Stay ahead of the competition. Over 30% of Fortune 500 companies do not have mobile responsive websites.
Google and Mobile
The Google recommended configuration for smartphone optimized sites in responsive web design. When building a website that targets smartphones, Google supports three different configurations.
- Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.
- Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device
- Sites that have a separate mobile and desktop sites.
At hour23design, all of our websites are design with mobile responsiveness in mind.
How to ensure your site is optimized for mobile
Check each page for mobile responsiveness. We like to verify a couple different ways. First, we use Google’s mobile friendly test.
Simply enter the URL you wish to test and Google will fetch and analyze the page. It will render you a screenshot of the page and a determination of responsiveness.
The other way we like to test for mobile responsiveness is on actual devices. Every page we create is tested on an actual desktop screen, laptop screen, iPad screen and iPhone screen.
We pride ourselves in the mobile responsive website design. It is widely recognized that the internet has gone mobile. People are searching for things on their phones. They are searching why they wait on a doctor’s appointment, they are searching while riding in a car and they are searching when they take care of business.. The question is whether your website is available and functional on their mobile device.