Onsite Search Engine Optimization cont.

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Lets Recap SEO

So far, we have discussed a couple factors that effect SEO. Page load speeds and page structure. While important, these factors will never trump page content. Website content will always be the number one factor with SEO.

The next section in the SEO series is going to take you through the remaining content/onsite set factors. 

Meta Information

Meta data is information about information. If a website document is considered to be information, its title, location, and subject are examples of meta data.

Your meta data is all of the information in the head of the HTML document of your webpage. This information includes the title and description of the information to follow. 

You want to make sure that our page meta data includes your target keyword. If you are writing a post about pink elephants, your page metadata should include a title that contains the key phrase pink elephants.

Keyword Usage and SEO

At a minimum, one subheading should include the target keyword. Your keyword should appear four times per 500 words. Don’t force the keyword, but let it flow naturally. If it doesn’t flow naturally, then the material probably doesn’t match the subject/keyword.

Images & sharing

Use images to break up long strings of text. Make sure each image has  a title, description and alt text submitted.  The alt text should, preferably contain the keyword. 

The image below breaks up the content, is visually appealing and the alt text includes the details for the Google bots.

Insert click to share links whenever and wherever necessary. Social media sharing is the best way to increase page views, backlinks and ultimately SEO.. Don’t shy away from social media.

Sub-Headings and Search Engine Optimization

Make sure your keywords are included in at least one sub-heading. 

Take this post as an example. Search Engine Optimization is our keyword. It’s in the page slug, its in the main heading, and as of this section, its in a sub-heading. 

But take caution, don’t force your keyword into headings. Let it flow naturally and if you’ve completed your content and you keyword isn’t featured in a sub-heading, maybe you should consider a different keyword for your content.

Semantic Keywords

The definition of semantics is this:

The meaning, or an interpretation of the meaning, of a word, sign, sentence, etc..

Neil Patel claims that search engines have the equivalent of a sixth grade education. We should assume that when you type the phrase “how to change a tire?” into the Google search bar, you will receive multiple variations of this keyword. You may get search results for “how to change a flat tire?”, or “changing a car tire”. These are just a couple example of semantic keywords and search engines.

You can use this tool to assist you in keyword research. Or you could always just use Google itself. Type in your key phrase into the Google search bar. Then scroll to the bottom for Googles suggested searches related to your original query.

The take home message is to use your keywords, or Google’s interpretation of your keywords often throughout your content. Do not force the issue, but just make sure the subject of your content is clearly established for search engines.

In closing

Search engine optimization is a very complex topic. These initial posts on this topic are just touching the surface. Once I get through the complete overview, I will return and dive into each topic in more detail.